C.Krishniah Chetty Jewellers

“A house is made of walls & beams; a Home is built with love & dreams.”- Unknown

At VBS, a leading Visual Merchandising Agency in Mumbai, our approach to visual merchandising services has always been rooted in creativity while staying true to our client’s vision. With extensive experience in retail design services, this CKC Jewellers’ project was an exciting and unique challenge that allowed us to combine our craftsmanship with our passion for storytelling.

CKC Jewellers had a very clear vision about what they wanted for their in-store museum of rare collections – “Our ancestral home Miniatured!”. A responsibility to evoke the feeling of Nostalgia and showcase a brand’s abundant Heritage. The task was to create a visual merchandising experience that would connect onlookers to the brand’s abundant history and legacy.

We took great care to craft each detail with precision, using miniature modeling to recreate a scaled-down masterpiece that would reflect the cultural and historical essence of CKC Jewellers. From the intricate design of the museum space to the subtle design elements, we ensured that every detail told the tale of heritage, culture, and love.

A key highlight of the project was the creation of ceramic-painted plates with premium brocade fabric, which were beautifully displayed as part of a window display that introduced a symphony of vivid colors and cultural richness.

“VBS – where every frame tells a tale” has been our tagline & this one surely did; a tale filled with Culture, Heritage & Nostalgia.